Emergence of Television as a Mass Media - 2924 Words

â€Å"The emergence of television as a mass medium of communication was much more important in improving leisure opportunities for ordinary people. Than were any other 20th century developments in the media how far do you agree with this judgement as applied to the growth of leisure opportunities in Britain during the course of the 20th century as a whole?† Since the beginning of the twentieth century and before the media has been a principle tenant of British culture, the leisure time and expendable income of the British public has grown in unison with the media empire which facilitates it. I will analyse newspaper, radio, cinema, technology and television, which will be analysed last as to compare it to the other mediums of media in an†¦show more content†¦This new found upstanding attitude can be correlated with the new pursuits of the time, going to the cinema for example taking your money and leaving your parents to go and watch a movie with friends or even more new with a girl, back then this would be a leap into a new area of freedom. The radio was the first media, apart from newspapers, to reach the whole public. It started to reach the populous and soon became a major morale booster for the drear of World War Two. In the 60’s the BBC was challenged by the offshore radio stations like Radio Caroline who broadcast constant pop music , appealing to the younger generation who were not happy with the BBC’s drab shows. When these were made illegal this was even more attractive but the vibrations it caused made the BBC revamp it’s structure and start radio one for the young people, this clearly shows that radio was improving the leisure opportunities for ordinary people as they now had a bigger selection of music to listen to. Historians like Rix and Homes have shown the concerns that people had about radio and how it would affect other forms of media. They state â€Å"Radio, being a homebound entertainment offered a challenge to books as entertainment in their own territory, and also, relying hea vily on verbal communication, it was in one sense a direct equivalent of, and thereby a possible substitute for reading.† This easily shows how the radio could have affected the people who read, this was quashed though by theShow MoreRelatedEffects Of Mass Media On The Media781 Words   |  4 Pages Effects of Mass Media Pauline Rewis HUM/186 October 19, 2015 Allyson Wells Effects of Mass Media In this day and age, most anyone can find out just about anything, on any subject, at any time with just a few clicks of a button. The act of gathering information used to be a much more tedious and physical endeavor. However, these days it can be done with ease thanks to the enormous developments in mass media distribution over the last century. 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